Customer Testimonials
I went in here to see if it was possible to get out of my leased Jeep and Rhianna did everything she could to make sure that happened. She was so nice and so wonderful to work with. I was in and out within two hours and I was able to take a new Crosstrek home. If you need to go there, ask for Rhianna!
Nick was great, Nice and easy transaction. Got me in and out. 👍
I had an excellent experience working with Devon Grady.
From the start, Devon was professional, personable, and genuinely easy to work with. He initially reached out after I showed interest in a vehicle online, and that quick follow-up was honestly what got me into the dealership in the first place. I’m glad it did.
Buying a car is often such a stressful experience, and having witnessed other dealerships use disingenuous sales tactics with relatives, I’ve always been especially wary. Yet, Devon never made me feel pressured. He was straightforward, honest, and patient throughout the entire process. He took ... Read More 
Google - Jun 8, 2026
I had an excellent experience purchasing my vehicle from Subaru, and a big part of that was thanks to Nick. From start to finish, he was professional, knowledgeable, and genuinely helpful throughout the entire process. There was never any pressure, and he took the time to answer all of my questions and make sure I felt comfortable with my decision.
The buying process was smooth, transparent, and much easier than I expected. I truly appreciate the outstanding customer service and attention to detail. If you're looking for someone who will make your car-buying experience enjoyable and stress-free, I highly ... Read More 
Google - Jun 6, 2026
Adam and team were exceptional! Without question the best car buying experience I have ever had. If you are in the market for a Subaru this is the place to make the purchase. They provided the best price available in the Denver area, exceptional customer service, and no high pressure sales nonsense. A+.
Everything about this experience was so efficient, and Nick was so helpful. It's always intimidating to buy a new car, and they made the process seamless.
We had a wonderful experience buying our 2026 Subaru Forester. Our salesperson, Devon was such a delight. He walked us through everything, got us the best deal possible and treated us so well. James in financing was also helpful, kind, and respectful. The process was much faster than any other car we've ever purchased in the past and the staff were all so helpful. We highly recommend this dealership to anyone purchasing their next vehicle!
If you are looking for a top notch Subaru. Look no further than Flatiron Subaru in Boulder Colorado. Devon helped us get our daughter back into a perfect 2019 Forester. He was extremely helpful and so friendly. He made the car buying experience less stressful than it usually is. Thank you Devon!
Was great to work with Josh! Not a hard sales situation, just helpful. Would be happy to work with him again.
I thought I had a brake issue so I dropped my Outback off to be worked on. Turns out the noise I heard was caused by a loose cowling. Nate B. Was the mechanic that secured the cowling and test drove the car. Problem solved and no charge. Excellent service and treatment.
Amazing experience at this Subaru. Mark Berger helped me out and he was nothing but completely helpful and professional the entire time. It was my first car buying experience at a dealership and as a (young) woman buying a car and hearing so many stories, I was a bit nervous about the whole process. Mark was beyond excellent. I love my Subaru! Thanks Mark!
Huge thanks to Jens for helping me get my new Subaru! He made everything easy from start to finish and was incredibly helpful throughout the process. Definitely recommend asking for Jen’s!
Nick was great!
Shout out to Adam for making the leasing process super easy and quick. Told him the car I wanted , went in the next day to sign the paperwork and got the keys. My best dealership experience so far. Thanks so much Adam!
Purchased our fourth Subaru thanks to Nick (sales associate) Justin (sales manager), Brendan (finance) and the Flatirons team - they all were personable, professional, fair, and so good to work with! Best car buying experience I’ve had - they took good care of us, highly recommend!
I’m so happy with my new car! Jens helped me buy my first car! He walked me through the whole process and made it super easy. He was honest and made me feel good about my purchase.
Great experience buying my car! Jens Larsen was very helpful, professional, and made the whole process easy and stress-free. He explained all my options clearly and was honest when answering every question and concern I had. I really appreciate all the help and would definitely recommend working with him.
Buying a car can be a stressful and aggravating experience but working with Jens at Flatiron Subaru was the best! He was incredibly knowledgeable and helped us make the right decision for us. We traded in a Subaru and got excellent value for it and we were able to agree to a great deal for us. Thanks Jens!
A different Subaru dealer charged me $40 for a fob battery, and these guys only charged me $6. Nice guy installed it for me too. The honesty will have me return to this specific spot
Car shopping has always been my least-favorite activity of all time, but the whole experience at Flatirons Subaru was incredible! We worked with Jens who was so laidback, well-informed, and helped us narrow down and find exactly what we wanted. The other sales reps, reception, parts, and finance were also very friendly, making this by far the best and easiest car shopping experience I've ever had at a dealership.
We worked with Adam in sales and had a great experience buying our new Outback. Appreciate Adam’s no pressure and easygoing style. We were ready so the entire process was pretty quick and enjoyable.
Josh was very helpful. The shopping and test drive experience was great, and they was communicative through the whole process and I never felt like I was being mistreated or disrespected like some dealerships make you feel. Great job, will be back.
Nick Tolley really made my year! He was the first person to greet me at Flatirons Subaru and it was 10 mins till close. Without hesitation, he gave me the keys to the car I wanted to see and never rushed me. Now, I’m taking home my literal dream car with an unbeatable deal. Such incredible service and a really friendly environment. Thanks, Nick!
I worked with Nick to get my new Subaru and he was great! He was honest, factual, easy and relaxed to work with. He wasn’t pushy and he didn’t try to pressure to buy anything - which is rare in the car buying experience! I highly recommend working with him for your next car purchase.
Got my dream car for a good price! Josh and James were super helpful and polite. After experiencing many people at dealerships he was a breath of fresh air. If you are looking for a Subaru in Colorado this has to be one of the best places to go.
Adam was incredibly professional and helpful to work with!
Had an amazing walk-in experience purchasing our Solterra. Nick Tolley was incredibly helpful and made our purchase process feel quick and easy!
We love Flatirons Subaru!!!! Super friendly staff and excellent service that helped us find our perfect car. Thank you Nick T!
Worked with Miles Crawford. Miles was awesome, straightforward, and provided great advice on offers available. I rolled out with exactly the Subaru I wanted, no frills or pushy add ons. This is the third Subaru I got from Flatirons, and would definitely continue to go to this dealer.
I have never had a more enjoyable car buying experience in 50 years! Devon Grady and Shane Ferrin made purchasing my new Subaru easy and fast. I received a fair price for my trade-in that helped in my decision to buy the Subaru that I had researched as my best choice.Rather than any sort of pressure to buy, I received direct answers to my questions and my concerns were addressed honestly. I received a great overview of the features of the car and excellent post-purchase follow-up. I could not feel more confident in my decision to purchase my Subaru. A ... Read More 
Google - May 5, 2026
We were hoping to lease a new Subaru, and could not have been happier about the experience. They were extremely knowledgeable and helpful, and made the process very simple! We are looking forward to working with them again.
We had a great time buying our new cross-trek here. We never felt rushed, unlike other dealerships, and the whole process felt unusually relaxed. Nick Tolley was a great sales rep. He's very personable and knowledgeable about the cars, and helped us find what we wanted.
Excellent sales experience here with Shane. The dealer is very nice inside and welcoming, and they’re just really easy to work with. We didn’t feel pressured and walked away very happy with our new Subaru! Thanks to the whole team.
I had a great buying experience with Jens and was very satisfied with the car. Jens was very up on all the new model hybrid user screens and special features. I still have a lot to learn about hybrids but am well on my way due to Jens expertise. Keep up the good work and I’ll hopefully send some more potential buyers your way Thanks Mark
Devon made our car buying experience easy peasy from start to finish. He was attentive without being pushy, took time to answer questions, and the team made sure we felt comfortable every step of the way. Devon’s honesty and transparency built trust, which made a big difference in what can sometimes be a stressful process. His humor over my well loved old girl Impreza trade was also a gentle touch. We really appreciated how smooth everything ran and highly recommend working with Devon and the Flatirons team.
A big thank you to Jens Larsen for guiding Erika and I through making a decision and purchasing the vehicle that was right for us. Also to the whole team at Flatirons including Even and Brendan and many staff, thank you so much for making this experience trustworthy, very clear, and....actually exciting. We love our bright yellow (chartreuse) hybrid Crosstrek! Everyone we have dealt with at Flatirons was extremely knowledgeable, very helpful and friendly, and seemed to really care that we had a good experience. Highly recommend this team!
I had a great experience working with Shane and James to purchase a used vehicle at Flatirons Subarus
Couldn’t have asked for a better experience. Nick took the time to understand what I was looking for and make the entire process feel easy and comfortable. I left feeling confident in my decision and appreciated how smooth everything was.
I bought a 2026 Outback. This is the third car we have bought there. My salesman Joshua Herbert was wonderful. I absolutely would recommend him.
Had a great experience with this dealership and got the car Ive been looking for. Nick walked me through every step of the way. Smooth sailing!
I had an excellent experience working with Devon Grady at Flatirons Subaru through the Costco auto program. The pricing was clear and upfront, and there were no surprises throughout the process. Devon contacted me right away about the car that I was interested in. He was professional and well informed, making the entire transaction efficient and seamless. I would absolutely recommend him to anyone looking a straight forward and transparent car buying experience.
Josh was amazing and provided quick service. Fully negotiated deal over the phone and spent less than an hour in the dealership.
Had a great time buying from Shane Ferrin today, he made the process very clear and comfortable and he got me a great deal! I got the car I really wanted when I didn’t think it was in my price range!!!! Brendan Simpson was also great at explaining the final financing and warranty options!! Thanks yall!!!!!
Five stars for Flatirons Subaru! We were purchasing this car from afar, as our soon-to-be graduate decided to stay in Boulder. The Sales Associate — Shane Ferrin — worked with us to purchase a car at our intended price point, and he made the process seamless from start to finish. He was communicative throughout the process and set my graduate on her way with a new car. Thank you Flatirons Subaru!
Nick and everyone was great to work with. I would highly recommend buying a car here.
**Update - issue resolved by the GM**: I originally posted a strongly negative review after a frustrating experience: we'd agreed on a written quote for a 2024 Ascent and cancelled other appointments based on it, only to have the used car manager reverse the deal by voicemail and quote $6,000 more.
After I escalated to senior management, Brian reviewed everything, acknowledged what went wrong, honored the original written quote, and addressed it internally. He handled it professionally and directly — exactly how a good business should respond when something goes sideways.
The timing didn't quite work out for us (we'd ... Read More 
Google - Apr 9, 2026
New car, low pressure sales, felt like I got a fair deal
Todd in the service department is amazing! Besides being extremely friendly, he kept in close contact keeping me updated, gave me all the time I needed to make a decision, and was very knowledgeable. What would have been an awful week with my car breaking down, Todd made it easier and as stress free as possible.
Shane did a great job getting us the car and price we wanted. James made the financing process quick and simple. We drove out with our new Ascent and 1.9% financing.
Mark Berger in Sales and James Wells in Finance were both exceptional and and made our experience seamless!
Nick was a great sales person. Easy to work with and no pressure experience
Timely, more or less friendly, great shuttle service, coffee bar, swag shop, museum car display, AND dogs are welcome! They even have a dog height water fountain.
This was the best car buying experience I’ve ever had. And I’ve bought several cars. Miles worked with me all day to make sure I had a monthly payment I could afford. I was also given a more than fair amount for my trade in. I walked away from this establishment knowing I got a great deal on a solid car. Don’t waste your time going anywhere else. This place will give you a fair deal on quality cars. Also a shout out to James in finance who was an amazing personality to work with. You could ... Read More 
Google - Apr 3, 2026
Nick was amazing! He was fast, pleasant, and very professional! Ask for Nick if you want a great experience!
Shane Ferrin was excellent to work with from start to finish. He was responsive, professional, and genuinely helpful throughout the entire process. He answered my questions quickly, tracked down details I asked for, and was transparent about pricing and next steps.
What stood out most was that Shane advocated for me with his manager, kept me informed the whole way, and never applied pressure. Even after the sale, he stayed on top of follow‑ups and made sure loose ends were handled.
If you’re looking for someone who is easy to work with, communicates clearly, and treats you with ... Read More 
Google - Mar 30, 2026
We had an amazing experience buying a car from Miles Crawford. He was super friendly, and knowledgeable making the process easy. Highly recommend Flatirons Subaru and Miles!
Had a great experience with Flatiron Subaru buying a used car. Definitely the most welcoming dealership I encountered on my car buying journey. You can tell the difference between a family owned company like this and a corporate entity. My sales person, Miles, was highly communicative and professional. We hit it off and I felt good about purchasing my car from him and Flatiron Subaru. Felt taken care of with a personal touch to their service. Left with a new (used) car and am very satisfied with the purchase. Would return.
Jens was fantastic to work with throughout my lease experience. He was incredibly helpful, patient, and made the entire process feel smooth and stress-free. He took the time to answer all my questions and made sure I felt confident every step of the way. You can tell he genuinely cares about his customers. Highly recommend asking for Jens if you’re visiting Subaru!
Absolutely loved my experience at Flatirons Subaru; I leased a Subaru Crosstrek. I have bought many cars throughout the years, often feeling a lot of pressure from the salesman and the finance office. Not the case at this dealership - - Miles Crawford and Brandon were extremely easy to work with, very professional, no pressure, carefully explained everything and asked frequently if there were any questions because let's face it, next to getting a mortgage, buying or leasing a car is the next biggest purchase that you experience with lots of years of financial commitment. I feel being a ... Read More 
Google - Mar 24, 2026
Excellent experience.
We had an excellent experience buying a car with Miles Crawford. He is knowledgeable, approachable, ready to help and I highly recommend his professionalism.
Had a great experience at Flatirons Subaru. Josh was patient and diligent in helping me understand all my options, and I never felt rushed at any point. He was a pleasure to work with, and the finance team was just as easy and professional. Highly recommend!
I had an excellent experience purchasing my used vehicle from Flatirons Subaru. I was helped by Doug M. (with support from Brandon S.) - both were so easy going and friendly. They made the process seem straightforward and I felt like I was taken care of the whole way. Super excited for my new car!
Worked with Devin to get a new forester this weekend. The process was very easy, smooth and he worked hard to get me the best deal. I will be bring me business back to this dealer.
Love my new car and Devon was the perfect sales guy for me. Not pushy at all but had answers to all my questions. He seemed to understand what I was looking for in a car.
Doug was very easy to work with and got me in a new leased cross trek thank you
Shane was great, he made the buying experience easy. He made sure I was familiarized with the vehicle and had everything set up before leaving.
Absolutely the best place to take your Subaru for maintenance or any work needing done. I had a complex situation involving different entities (warranty companies, Subaru corporate, etc) and Flatiron Subaru made the process run very smoothly. I was well taken care of here and the team went above and beyond for my needs. The inspections are very thorough and they keep you informed through the whole process. The entire time our car was in the shop, Subaru let us use a loaner that we had for a few weeks at no cost to us. Thanks Flatirons Subaru!!
I had an absolutely wonderful experience working with Jens Larsen at Flatirons Subaru. He Is very knowledgeable, accommodating, and very, very easy to work with. He made himself available for any questions and concerns and at the same time, not in the least bit pushy, which is greatly appreciated! I highly recommend him and Flatirons Subaru. I am loving my new Crosstrek!
Just wanted to give a shout out to Josh Herbert and James in finance for helping me last week. Incredible service and genuinely kind and helpful! One of the easiest car purchases I've ever made! I've purchased the last 8-10 vehicles at another dealership in the past, so this was my first time at Flatirons Subaru. It was overall amazing!
Jens was great to work with buying my new car. He was not pushy at all during the sales process, but was very knowledgeable and helpful. Would recommend him and the entire team at Flatirons Subaru
Joshua was a great salesperson! My wife and I really enjoyed working with him! I would recommend him to anyone who is looking to buy a Subaru. Tom and Barb Kostohryz
Nick T. was awesome to work with, we got a great deal and left with a great car. Everyone was very friendly and relaxed and it was a painless sales experience.
Bought a used Honda Pilot from Flatirons Subaru and the experience ended on a very high note. Samantha was great to work with. I did have to do some legwork myself to prove a vibration issue (Road Force Balance showed 85lbs of force on the tires!), but once the data was in front of them, management (Jake) stepped up. They replaced all four tires with brand new ones and stayed late to close the deal for us. 4 stars because the initial internal inspection missed a pretty obvious tire defect, but 5 stars for how they handled the solution. I'd definitely ... Read More 
Google - Jan 30, 2026
Shane and James killed it. I went in need of a new car, I knew what I wanted, and I was in and out in about 30 minutes. Record time. They were helpful, friendly, and honest. Thanks guys!
Took in my 2021 Crosstrek for the 90k mile tune-up after driving out here from Wisconsin. Two issues were found, one with the thermal valve and one with the front axle. Both were fixed at no charge to me, one under warranty, and one which the service manager thought was warrantied but was not. They comped me for it anyways. Fantastic service from Julian!
The best thing about our experience was that we never felt pressured to buy, even after two visits to the dealership. Shane was our salesperson and he was very friendly, courteous, and helpful throughout the whole process. James, the finance person, was also very friendly and helpful. Overall, I had a very pleasant and positive experience buying my first Subaru at Flat Irons.
Shane was great! Love Flatirons Subaru! First time buying a car here, and Shane made the experience so easy, and quick! I love my new car. The service department is also the best. Been servicing my Subaru’s here for almost 7 years. Wouldn’t go anywhere else!
We just purchased our 5th Outback from Flatirins Subaru! This dealership is terrific with outstanding sales and service! Our salesperson was professional, friendly - this is what customer service should look like! We highly recommend this business!
Shane and Brendan were incredibly helpful with my car purchase! I felt well-informed and well taken care of. Both guys were super patient with my questions. I love my new vehicle!
Great staff to work with as we purchased our 7th Subaru. Shout out to Evan Pinigis who spent time through the Encore Redelivery program showing me some additional features on my vehicle. Thank you Flatirons Subaru!
Samantha was knowledgable and very helpful in the buying process.
I had a great experience shopping at Flatirons Subaru. Samantha was an incredible saleswoman. She was patient yet diligent in helping me with all my questions and guiding me through the sale process. I walked away with a beautiful new Forester and I feel very secure with my purchase after she sat in the car with me and walked me through every button and feature and how to work them. I will also go back in soon to get a more thorough walk through and a tour of the facilities so that my experience with Subaru continues to feel comfortable ... Read More 
Google - Jan 15, 2026
Devon was fantastic! Negotiating the price was very straightforward and he explained the available add-ons and warranty without it feeling like he was trying to upsell me. Can't recommend him enough!
Thank you Josh Herbert for your excellent attention, support, recomendation and prompt service. We are happy!!
My daughter and I recently went to Flatirons so she could buy her first car. Devon Grady was very helpful informative and patient, helping us through the entire process. My daughter drove off the lot that day with a used Crosstrek and she is thrilled. I cannot recommend Flatirons Subaru enough.
Recently purchased a vehicle at Flatirons Subaru working with sales representative Samantha McMahan. Samatha walked us through the entire process from choosing a vehicle to the financing. There are not a lot of female sales reps in the auto business, Samantha is a good one.
Service team was excellent and really worked with me to get my car serviced for a good rate every time I have gone.
Words cannot describe how great my experience was with Devon! He made buying a car incredibly painless and worked with me patiently throughout the entire process. Devon was friendly, professional, and very thoughtful. The rest of the team we worked with was great as well. The facilities in the building are comfortable and well stocked. When we couldn’t find my second key, Devon took the time to track it down for me. When we came back in to grab it, I told him about a recent 7-car pileup in a car was tunnel that I was in, and he ... Read More 
Google - Jan 9, 2026
Bryan will be super helpful. Great Dealership, people answer the phone, high response time, and you will get answers to questions in more than a timely manner.
Been taking my 2011 Outback here for service for years and it’s ALWAYS a good experience!! Today Kael was especially helpful and offered great customer service. My Subaru is running well with over 205,000 miles on it!
Great salesman, great car!
I had a great experience buying my Subaru Crosstrek. Devon had a low pressure and respectful approach which I really appreciated. The entire process was calm, straightforward and stress-free. I would recommend Devon to anyone looking for a no-pressure but informative car buying process.
This dealership will con you and lit to you. I would not buy anything from them…beware.
Devon was great to work with and made the entire process refreshingly easy. This was not your typical car-buying experience - in the best way possible. After dealing with a few other dealerships, I’m especially thankful for the experience we had at Flatirons Subaru. Devon was knowledgeable, low-pressure, and genuinely helpful from start to finish. Highly recommend working with him!