Why Buy From Us?

Family Owned

Flatirons Subaru is family owned and operated, and has been part of the same family doing business in Boulder since 1954. We have been proudly serving our community for over 50 years.

Award-Winning Service

Flatirons Subaru is an award-winning dealership, voted “Best Car Dealer” by Boulder Daily Camera readers 10 of the last 12 years.

Highest Rated Dealer

Flatirons Subaru is proud to be the highest Google-rated Subaru dealership in the state of Colorado.

We Make Life Easy

We offer available loaner vehicles and a courtesy shuttle service for your convenience.

Comfortable Visits

Enjoy free Wi-Fi, a TV lounge, a quiet room for reading or working, gourmet coffee, refreshments, and snacks. Our store offers a selection of automotive items, clothing, and accessories.

Community Involvement

We are actively engaged in our community, proudly supporting organizations such as Upslope, ThereWithCare, the Humane Society of Boulder Valley, and the Boulder Shelter for the Homeless. Our commitment to these partnerships reflects our dedication to making a positive impact in our local area.

Expert Technicians

Our team includes several Master Technicians with over 20 years of experience, including the top-rated ASE certified Subaru technician in the country.

Dedicated Sales Team

Our sales team is dedicated to you, with an average tenure of 11 years.

Affordable Options

We offer the largest pre-owned inventory in Boulder County.

We Care About You

We provide a pleasant and relaxed atmosphere, ensuring you feel comfortable throughout the entire process. Our low-pressure sales approach is designed to make your experience enjoyable and stress-free.